Privacy Notice

Last Revised: December 12, 2024


This Privacy Notice (“Privacy Notice”) describes how Emerson Electric Co., its subsidiaries and affiliates that link to this Privacy Notice – each entity being a data controller- (“Emerson”, “our”, “we”, or “us”) may collect, process, use and share information relating to you as an individual or as a business (“Personal Data”). The Personal Data we collect depends on the interactions you have with us (“Your Relationship”), such as (but not limited to) the products and services you use, this website, your location and applicable law. Please note that specific data privacy information (a “Specific Notice”) in addition to this Privacy Notice may be provided depending on specific interactions you have with us. In the event of a conflict with this Privacy Notice and a Specific Notice, the Specific Notice will prevail unless specifically stated otherwise.


Contacting Us

Emerson Electric Co. (NYSE: EMR) is registered in the USA as a corporation in the State of Missouri and has its registered office at 8027 Forsyth Boulevard, St. Louis, MO 63105-1706, USA.

A list of Emerson’s subsidiaries and affiliates, which includes affiliates not under the full control of Emerson, can be found here.

The Emerson subsidiary or affiliate responsible for the respective processing activity is identified in the applicable documentation pertaining to Your Relationship.

If you want to exercise your data privacy rights as described below or you have any questions about this Privacy Notice, please reach out to our data protection organization:

Email: [email protected]  

Regular Mail: Emerson Electric Co  

Attention: Privacy Inquiries 

8027 Forsyth Boulevard,

St. Louis, MO 63105-1706, USA

Telephone: +1.314.679.8984

Fax: +1.314.553.1232

To opt-out of our use of third-party advertising Cookies, please see the section Cookies below. You may submit a request to opt-out of sales by clicking on this link: “Do Not Sell or Share My Personal Information.” You also may submit a request by calling us at 1-888-905-0846.

If you would instead like to unsubscribe from our marketing communications, please select the unsubscribe link in the footer of our email communication or email us at [email protected]. 


Overview

Our privacy practices may vary among the countries in which we operate to reflect local requirements.

The following table provides an overview of our processing activities under this Privacy Notice. By clicking “Read More” or by scrolling down the page, you will find more detailed information. Kindly note that a Specific Notice may provide additional information which would prevail unless specifically stated otherwise.

Personal Data Collection

We collect Personal Data you provide us when you make a purchase, visit our website, request information or updates on our products or services, or otherwise use services provided by us. We automatically collect Personal Data about how you use the services we provide and your preferences. We collect the Personal Data consisting of your contact information, demographic information, financial/payment information, analytical information, publicly available information and unique personal identifiers.   

 

How We Use Your Personal Data

We use and retain your Personal Data for the following purposes: To provide you with the products and services you have requested, improve our services, market our products, and make note of your preferences in order to provide you with the best user experience possible.    

 

Legal Bases for the Processing and the Consequences

We rely on certain legal grounds for the collection, processing, and use of your Personal Data, such as the processing that is necessary to provide you with products or services, the processing that is necessary to comply with legal obligations or the processing for which we have a prevailing legitimate interest.

In general, the provision of your Personal Data is voluntary, but in certain cases it is necessary. Not providing your Personal Data may result in disadvantages for you. More details are available in the applicable Specific Notice.

 

Personal Data Shared with Third Parties

We share your Personal Data with our subsidiaries, affiliates and other third parties worldwide to inform you about products and offers that may be of interest to you, as permitted by applicable law.

We also share your Personal Data with our service providers worldwide, who are required to treat your Personal Data in accordance with this Privacy Notice, as required by law and in certain other situations when using such service providers to provide Personal Data or services to you through us.  

International Data Flow and Security

Some countries or jurisdictions may not provide the same level of data protection as the country in which your Personal Data was originally collected, however we take steps to continue to appropriately protect your Personal Data and privacy.

Your Choices and Rights

If you are located in, or residents of, certain geographic areas, you may have a number of rights in relation to your Personal Data.  

How Long Do We Keep Your Data

We don’t keep your Personal Data for any longer than we need to.

Specific Notices

For certain interactions (such as various products and services), we may have more specific notices in relation to your Personal Data.

Personal Data Collection

Depending on Your Relationship with us, we may collect and retain the following types of Personal Data from you through your interactions with us, either automatically or provided directly by you:

  • Contact Information: including your name, email, username, phone number, company, industry and address, as well as the name and address of the dealer that sold you our product;
  • Demographic Information: including your gender, age, citizenship, education, profession, occupation, and income level;
  • Financial/Payment Information: such as your credit card number, billing address, shipping address, security code and other payment transaction and verification details, as well as consumer’s application and claims history;
  • Analytical Information: including pages and products viewed, items added to your shopping cart, products and services you have purchased from us, ads that you clicked on, emails from us that you opened, browser type, operating system (“OS”), Internet Protocol (“IP”) address and device and geolocation information;
  • Publicly available information: about you from third-party sources, such as the postal service for shipping address verification;
  • Unique Personal Identifiers: Your mobile OS, a mobile device identifier embedded by us, or other commonly used mobile device and unique personal identifiers such as cookies, beacons, pixel tags or similar technology

In certain circumstances, we collect Personal Data from you about a third party. If you submit any Personal Data about another individual to us, you are responsible for making sure that you have the authority to do so in accordance with the laws applicable to the jurisdiction under which you and such third party are regulated and to allow us to use their Personal Data in accordance with this Privacy Notice. It may be clarified that notwithstanding anything stated hereinabove, it shall be your obligation to ensure that a written consent is obtained from such third party, for the information collected and shared, the purpose for which such information shall be used and the intended recipient of such information. In the event of any failure to procure such consents, you shall indemnify Us for any claims, damages, liabilities that we may incur as a result thereof.

We also collect your Personal Data or usage data from third parties in certain circumstances:

  • Your email address and other collected Personal Data about you may be forwarded to Emerson by a third-party website when you request that Emerson contact you through such third-party website;
  • Your Personal Data may be forwarded to Emerson when you choose to participate in a third-party application or feature, such as live chat, one of our social media pages or a similar application or feature on a third-party website;
  • Additional Personal Data may be forwarded to Emerson from third parties to combine with the Personal Data we collect through Your Relationship in order to enhance our ability to serve you, to focus content we provide to you and to offer you opportunities to purchase products or services that we believe may be of interest to you based upon the information we have collected.

We will apply the terms of our Privacy Notice to any Personal Data received from a third party, unless we have disclosed to you otherwise. Emerson is not responsible for these third parties’ dissemination of your Personal Data.


How We Use Your Personal Data 

Depending on the type of Relationship with us, we use your Personal Data for the following purposes, as permitted by applicable law:

  • Purchases: We use your Contact Information and Payment Information to allow us to process and fulfill purchases you make through Your Relationship.
  • Customer Service: We use your Contact Information to receive and respond to your questions about products, services or warranties and to communicate with you about contests, surveys or sweepstakes. To address your questions, we may also request your industry and/or the name and address of the dealer that sold you our product.
  • Use of Product: For certain products and as specifically disclosed in a Specific Notice, we may require your username and email address to use the product.
  • Feedback: We use your username, email address, products purchased, and other user-generated content you may provide when you rate and review our products. Your feedback helps us develop new products and services, maintain quality assurance and debug issues you may identify.
  • Website Registration: We may use your Contact Information and Demographic Information when you create an account through any of our services in order to provide you a more personalized user experience.
  • Analytics: When you use our services (e.g., our website), we may automatically collect and use Analytical Information (where permissible by law) in order for us to continually improve your experience with our services and to target marketing and advertising of our products to you.
  • Marketing: We may use your Personal Data to determine what products may be of interest to you, provide you with marketing communications (if you have opted-in to receive such communications or otherwise where permitted under applicable law) and to conduct market research. We may also use information you provide us, including your industry, whether you own our product, experience with our products, and user-generated content, for these marketing purposes.
  • Location-Based Services: For certain products and as disclosed in a Specific Notice, we may use your current location, provided address and/or zip code to provide you the location of the retailer of our products or other appropriate information.


Legal Bases for the Processing and Consequences

We rely on the following legal grounds for the collection, processing, and use of your Personal Data:

  • Contract: the processing is necessary to provide the products or services as requested by you or for the performance of a contract to which you are a party (or to take steps at your request prior to entering into a contract);
  • Consent: the processing is based on your consent for one or more purposes (e.g., marketing);
  • Legal Obligation: the processing is necessary for compliance with our legal obligations (e.g., complying with law or subpoenas);
  • Legitimate Interest: the processing is necessary for the purposes of our legitimate interests or those of a third party (e.g., improving your experience with our websites and products) except where overridden by your fundamental rights and freedoms that would require protection.

In general, the provision of your Personal Data is voluntary, but in certain cases it is necessary in order to enter into a contract with us or to receive our products or services as requested by you.


Personal Data Shared with Third Parties

We only share your Personal Data with companies, organizations and individuals outside of Emerson as described below or as described in a Specific Notice.

  • Recipients within Emerson: Depending on the categories of Personal Data and the purposes for which the Personal Data has been collected, different Emerson entities and the internal departments within these entities may receive your Personal Data. For example, our IT department may have access to your account data, and our marketing and sales departments may have access to your account data or data relating to product orders. Moreover, other departments within Emerson may have access to certain Personal Data about you on a need-to-know basis, such as the legal and compliance department, the finance department or internal auditing.
  • Emerson Affiliates: We share your Personal Data with Emerson’s affiliates and business partners that distribute our products, including our unaffiliated dealers, manufacturers and suppliers in order for these companies to contact you about their products, services or other offerings that may be of interest to you.
  • Service Providers: We may share your Personal Data with companies that perform tasks on our behalf related to our business. Such tasks may include processing transactions, locational services, analyzing website or mobile application usage data, electronic and postal mail service, contests/surveys/sweepstakes administration, or marketing services. Third-party service providers receive your Personal Data as necessary to perform their role, and we instruct them not to use your Personal Data for any other purposes. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • As Required or Appropriate by Law: We will use or disclose your Personal Data if required or authorized by applicable law as necessary to (without limitation) comply with legal processes or respond to requests from government authorities, enforce our terms and conditions or investigate violations of them, to detect, prevent or address fraud, security or technical issues, or to protect our operations or those of our affiliates, protect the rights and safety of Emerson, its affiliates or individuals.
  • Business Transfers: As we continue to develop our business, we might sell, buy, merge or reorganize brands, stores, subsidiaries or business units. In this regard, we may share your Personal Data with a third party in such transactions if and to the extent permitted by applicable law. Customer information generally is one of the transferred business assets, but remains subject to any preexisting applicable Privacy Notice.

We may share aggregated data that has been anonymized or pseudonymized (so that you are not identified) with third parties – like publishers, advertisers or connected websites – and may make this data publicly available or use it for any purpose.

Please note that we share your Personal Data with third parties only for the lawful purposes mentioned above. In the event you wish to know the details of third parties with whom your Personal Data is shared, you may email us at [email protected].

Disclosure or Sale of Personal Data

The following table identifies the categories of Personal Data that we disclosed for a business purpose to service providers or sold to third parties in the 12 months preceding the “Last revised” date of this Privacy Notice and, for each category, the category of service providers or third parties to whom the Personal Data was sold or disclosed:

Category of Personal Data

Category of Service Providers

Category of Third Parties

Name

Business partners / affiliated companies; data analytics provider

External marketing entity; social networks; advertising networks

Account name

Business partners / affiliated companies; data analytics provider; law enforcement/legal requests

External marketing entity; social networks; advertising networks

Email address

Business partners / affiliated companies; law enforcement/legal requests

External marketing entity

Postal address

Business partners / affiliated companies; data analytics provider

External marketing entity

Telephone number

Business partners / affiliated companies

Professional or employment-related information

Business partners / affiliated companies; law enforcement/legal requests

External marketing entity; social networks

Records of products or services purchased, obtained or considered

Business partners / affiliated companies

External marketing entity; social networks; advertising networks

Geolocation data

Data analytics provider

External marketing entity; social networks; advertising network

Cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology

Data analytics provider

External marketing entity; social networks; advertising network

Education information

Data analytics provider

External marketing entity; social networks;

Protected classifications (e.g., gender and marital status)

Marketing agency

Inferences drawn from above information to create a profile about consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

External marketing entity; social networks; advertising network

Purchasing or consuming histories or tendencies

External marketing entity; social networks; advertising network


Public Forums

Our websites may offer publicly accessible blogs, message boards, or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.


Links to Social Networking and other Third-Party Websites

Our services may contain links to social networking and other websites and mobile applications that are operated and controlled by third parties. While we try to link only to websites that share our high standards and respect for privacy, we do not take responsibility for the content, or the privacy practices employed by other websites. Unless otherwise stated, any Personal Data you provide to any such third-party website will be collected by that party and not by us and will be subject to that party’s privacy policy (if any), rather than this Privacy Notice. In such a situation, we will have no control over, and shall not be responsible for, that party’s use of the Personal Data you provide to them.


Security

We maintain appropriate technical and organizational measures to protect your Personal Data, including assuring that third-party service providers who access or handle Personal Data on our behalf and affiliates maintain such safeguards. We seek to encrypt credit card numbers from e-commerce transactions conducted on our websites using secure socket layer ("SSL") technology.

However, no method of Internet transmission or electronic storage is 100% secure or error-free, so it is not possible to guarantee absolute security. You must protect against unauthorized access to your password and to your computer, and be sure to sign off when finished using a shared computer. If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), please immediately notify us by emailing [email protected] or by calling us at +1.314.679.8984.

Where we have given you or you have chosen a password which enables you to access certain portions of our websites, you are responsible for keeping this password confidential. You should not share your password with anyone.


International Data Flows 

As Emerson is a global organization, the Personal Data that we collect or receive about you may be transferred to and/or processed in accordance with applicable law by entities that are located inside or outside the local jurisdiction it is collected in. The laws of these jurisdictions may differ from the laws of your country. Regardless, we take necessary measures to ensure that transfers out of the local jurisdiction are adequately protected as required by applicable data protection laws, such as adopting the European Commission’s Standard Contractual Clauses or another safeguard to enable the transfer in accordance with applicable law. You can ask for a copy of such appropriate safeguards by contacting us as stated above under the section Contacting Us.


Your Choices and Rights

Depending on your location and applicable law, you may have certain rights in relation to your Personal Data, as described below. To exercise these rights, please contact us using the information provided in the Contacting Us section above.

  • Right to Access, Correct, Update and Portability: You may have the right to obtain from us confirmation as to whether or not Personal Data concerning you is being processed, and, where that is the case, to request access to the Personal Data. You may have the right to obtain a copy of the Personal Data undergoing processing in a structured, commonly used and machine-readable format and you may have the right to transmit the data to another entity without hinderance from us. For further copies requested by you, we may charge a reasonable fee based on administrative costs. In the event Personal Data concerning you is inaccurate, you may have the right to have it corrected, and in some cases completed by means of providing a supplementary statement.
  • Deletion: Under certain circumstances, you may have the right to obtain from us the erasure of Personal Data concerning you and we may be obliged to erase such Personal Data.
  • Right to Nominate: You shall have the right to nominate any other individual, in the event of death or incapacity.
  • Grievance Redressal: You shall have the right to object to Us or, where applicable, the Consent Manager, on grounds relating to your particular situation, at any time to the processing of your Personal Data
  • Objection to or Restriction of Processing: Under certain circumstances, you may have the right to object to the processing of your Personal Data by us, or request that we restrict the processing of your Personal Data. In such case, the respective data will be marked and may only be processed by us for certain specific purposes, or not at all (especially in the case of profiling to better understand your interests or for marketing). Furthermore, under certain circumstances with respect to automated individual decision-making, you have the right to obtain human intervention, express your point of view, and contest the decision. You also may have the right to lodge a complaint with the competent data protection supervisory authority.
  • Opt-out: In case you have given us your consent for processing your Personal Data for any of the purposes mentioned above, you can withdraw your consent with future effect by contacting us. You may also have the right to opt-out of the sale of certain types of personal information under applicable law.

If you wish to request deletion or correction of Personal Information we hold about you, or to submit a request to exercise any other data subject right, please complete our Data Request Form. While we will make reasonable efforts to accommodate your request, we reserve the right to reject such access requests or to impose restrictions or requirements upon such requests if required or permitted by applicable law.  

Please note that requests to exercise your rights with us may be subject to verification of the identity of the requester. How we verify your identity will depend on the manner and context in which your data was collected. You may be entitled to use an authorized agent to exercise your rights on your behalf, and if you choose to do so, the agent will be required to verify both their identity and their authority to act on your behalf.

South Africa Residents

Please see attached external privacy statement and access to information manual applicable to South Africa.

Nigeria Residents

Please see attached external privacy statement applicable to Nigeria. 


How long we keep your data

Your Personal Data will be kept as long as necessary to provide you with the services and products you requested. Once you have ended Your Relationship with us, we will either delete or anonymize your Personal Data, unless a statutory retention requirement applies (e.g. for tax purposes, compliance with laws or in regards to a legal claim). To the extent possible, we will restrict the processing of your Personal Data for such limited purposes after the termination of Your Relationship and on a need-to-know basis only.


Notice to Emerson Investors

Certain pages of our websites allow investors in Emerson to obtain publicly available information related to company performance. Investors may view and/or request certain information through our website here. Depending upon what information is requested by an investor, this feature of our website may ask for, and the investor may choose to provide, the investor’s name, title, organization, occupation, address, telephone number, and email address (“Investor Information”). Emerson will use Investor Information to verify an investor’s identity and fulfill any requests for information.


Notice to Employment Applicants

Certain pages of our websites include the ability for people interested in working for Emerson or one of its subsidiaries or companies to find out more information about employment opportunities at Emerson, its affiliates and/or subsidiaries. To apply for open positions using our website, you must create an employment profile through our website here, which includes the information that Emerson requests you to provide, and that you may choose to provide, to be considered for employment (the “Employment Applicant Information”).

Prior to creating an employment profile, you must affirmatively consent to the privacy terms governing the submission of your information to Emerson for employment purposes here. The terms that you agree to in order to create an employment profile shall govern Emerson’s use of the information you provide to apply for employment. Emerson will use Employment Applicant Information for evaluation and hiring purposes, and communication in furtherance of the evaluation and hiring purposes.


Children

Our website does not permit children (as may be defined under the applicable law of your jurisdiction) to become users, and we do not intentionally collect information from children. By using our website, you represent that you are of valid legal age and an adult as per applicable law of your jurisdiction.


Cookies

We use “cookies,” a small text file transferred to your device, along with similar technologies (e.g., internet tag technologies, web beacons and embedded scripts) to help provide you with a better, more personalized user experience. To learn more about how we use cookies and to change your cookie settings, please click here.


“Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, our websites do not currently interpret, respond to or alter their practices when they receive “Do Not Track” signals. 


Google reCAPTCHA

We utilize Google reCAPTCHA, which is a free service that protects websites from spam and abuse using advanced risk analysis techniques to tell humans and bots apart. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Use. More information as to Google reCAPTCHA and how it works is available here.


Appointment of a Grievance Redressal Officer (For Individuals in India):

For any complaints, queries or clarifications pertaining to the nature of Personal Data collected, the manner of usage of the Personal Data or to request withdrawal of the data, you may reach out to Plaban Gope at [email protected] or his contact number, +91 33 6904 0800.


Your Duties

If you are an Indian resident individual, you are bound by the following duties as the data principal:

  • comply with the provisions of all applicable laws in force at the time while exercising rights under applicable laws and this Notice;
  • ensure that you do not impersonate another person while providing your Personal Data for a specified purpose;
  • ensure that you do not suppress any material information while providing your Personal Data;
  • ensure that you do not register a false or frivolous grievance or complaint with us or the Data Protection Board of India; and
  • furnish only such information that is verifiably authentic while exercising the right to correction or erasure under applicable law.


California Privacy Notice

This California Privacy Notice supplements the information contained in our Privacy Notice and applies solely to individual residents of the state of California (“consumers” or “you”). Under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA") (collectively, "California Privacy Law"), Emerson is required to provide you with a privacy notice in a specified format. If you are a consumer as defined by California Privacy Law, please review this section below as it is a version of the privacy notice applicable to your personal information as an individual or business ("California Personal Information"). If you are a California resident, please note the following about how we have collected, used, disclosed, and otherwise processed your personal information over the past 12 months, as well as additional rights you may have with respect to your personal information. This Privacy Notice does not reflect our processing of California residents' personal information where an exception under California law applies.

For the purposes of this California Privacy Notice, Personal Information does not include:

  • Publicly available information from government records.
  • Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
  • Lawfully obtained, truthful information that is of public concern. 
  • Information excluded from the scope of California Privacy Law.
  • Information reflecting communications or transactions between us and representatives of our business customers and other third-party entities in connection with us considering, providing or receiving a product or service to or from the business customer or other third-party entity.


California Personal Information.

Consistent with the section "Personal Data Collection" above, we may collect certain categories of information about California residents, such as:

  • Identifiers: including your name, email, username, phone number, company, industry and address, as well as the name and address of the dealer that sold you your product;
  • Personal information: including, in addition to identifiers and other data mentioned, your age, education, profession, occupation, income level, credit card number, billing address, shipping address, security code and other payment transaction and verification details, as well as consumer’s application and claims history;
  • Characteristics of protected classifications: including gender, and citizenship; 
  • Commercial information: including purchase history;
  • Internet or other electronic network activity information: including pages and products viewed, items added to your shopping cart, products and services you have purchased from us, ads that you clicked on, emails from us that you opened, browser type, and operating system (“OS”);
  • Geolocation data: Internet Protocol (“IP”) address and device and geolocation information;
  • Audio, electronic, visual or similar information: including in connection with use of Emerson Electric Co. systems, such as voicemail, as well as CCTV and security monitoring systems;
  • Inferences: Your mobile OS, a mobile device identifier embedded by us, or other commonly used mobile device and unique personal identifiers such as cookies, beacons, pixel tags or similar technology; and
  • Publicly available information: about you from third-party sources, such as the postal service for shipping address verification

Certain California Personal Information that we collect about you may be considered sensitive personal information within the meaning of California Privacy Law, including: credit card information (for billing and transactional purposes in connection with providing products and services) and precise geolocation information. We only use and disclose sensitive personal information as necessary in connection with the performance of services and the provision of goods, compliance with federal, state, or local laws, and as otherwise permitted by California Privacy Law.


Sources 

We generally source California Personal Information directly from you (for instance, when you provide information as part of a business transaction or otherwise), third party reference agencies, distributors and intermediaries, distributors and intermediaries, data analytics providers, and social media networks.


Purposes of Use

In addition to the purposes stated above in the section How We Use Your Personal Data, we currently collect and use the California Personal Information for the following business purposes:

  • Auditing related to a current interaction with the consumer and concurrent transaction, including, but not limited to, counting ad impressions to unique visitors;
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services;
  • Undertaking internal research for technological development and demonstration;
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device; and
  • Fulfilling our services, including completing transactions.

In addition to the purposes stated above in the section How We Use Your Personal Data, we currently collect and use the California Personal Information for the following commercial purposes:

  • Advertising, marketing, and public relations (including direct marketing);
  • Market research and competitor analysis;
  • To display personalized advertising when you visit our Sites or a third party website; 
  • To contact you with special offers and other information we believe will be of interest to you;
  • To invite you to participate in surveys and provide feedback to us; 
  • To better understand your needs and interests; and
  • To improve our marketing and promotional efforts


Disclosure of California Personal Information

We may disclose the categories of California Personal Information described above for the business purposes described above to:

  • Affiliates. For example, we may disclose California Personal Information between and among Emerson entities and its current and future parents, affiliates, subsidiaries, brands and other companies under common control or ownership;
  • Third party service providers that perform data processing activities on our behalf, and subject to appropriate privacy and security obligations;
  • Customers, distributors, and intermediaries in connection with the performance of transactions; 
  • Government and other authorities as required by law; 
  • Auditors and advisors for the performance of audit functions and advisors for the provision of legal and other advice.
  • Potential purchasers and other parties in connection with the sale, purchase or merger of a business; and
  • Others to the extent necessary to comply with applicable law and/or as otherwise permitted under California Privacy Law.

We may disclose Identifiers, Internet or other electronic network activity information, and Geolocation data for the commercial purposes described above to:

  • adtech providers;
  • social media;
  • and analytics providers.

We do not sell (as this term is defined under California Privacy Law) the California Personal Information of consumers we know to be less than 16 years of age as we do not knowingly collect data of a minor.


Data Retention

We keep your California Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you; (ii) as required by a legal obligation to which we are subject to; or (iii) as advisable in light of our legal position (such as in regard of applicable statutes of limitations, litigation, or regulatory investigations). We may remove your California Personal Information for inactive accounts from our database, subject to any applicable legal or regulatory obligations. Once you have ended Your Relationship with us, we will either delete or anonymize your California Personal Information, unless a statutory retention requirement applies (e.g. for tax purposes, compliance with laws or in regards to a legal claim). To the extent possible, we will restrict the processing of your California Personal Information for such limited purposes after the termination of Your Relationship and on a need-to-know basis only.


California Privacy Rights

California residents have certain rights with respect to their California Personal Information collected by businesses. If you are a California resident, you may exercise the following rights regarding your California Personal Information by clicking here.

  • Deletion of your California Personal Information;
  • Correction of inaccurate California Personal Information that has been collected about you; 
  • The right to know/ access the categories of California Personal Information that we collect about you, including:
    • the specific pieces of California Personal Information;
    • the categories of California Personal Information we have collected about you;
    • the categories of sources from which we have collected California Personal Information about you;
    • the categories of California Personal Information that we have disclosed about you to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
    • the categories of California Personal Information we have sold about you (if any), and the categories of third parties to whom this information was sold; and
    • the business or commercial purposes for collecting or, if applicable, selling California Personal Information about you.
  • The right to direct us not to sell or share California Personal Information we have collected about you to third parties now or in the future. If you are under the age of 16, you have the right to opt-in, or to have a parent or guardian opt-in on your behalf, to such sales.
  • The right to non-discrimination. We will not discriminate against California residents if they exercise any of the rights provided in California Privacy Law as described in this section. As such, we will not deny goods or services to that California resident; charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; provide a different level or quality of goods or services to the California resident; or suggest that the California resident will receive a different price or rate for goods or services or a different level or quality of goods or services. However, we are permitted to charge a California resident a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by the individual’s data.

In some instances, we may decline to honor your request. For example, we may decline to honor your request if we cannot verify your identity or confirm that the California Personal Information that we maintain relates to you. In other instances, we may decline to honor your request where an exception under California Privacy Law applies, such as where the disclosure of California Personal Information would adversely affect the rights and freedoms of another consumer. We will respond within 45 days of receiving your request, unless we request an extension. In the event a 45-day extension is needed, we will notify you of the extension within the initial 45-day period.

If you are a California resident, to make a request described above relating to the California Personal Information that we collected (or shared with third parties) about you that is not subject to an exception under California Privacy Law, you may:

  • call the toll-free number 1-888-905-0846 from Monday to Friday from 10 a.m. to 7 p.m., excluding public holidays; or
  • contact Emerson at [email protected].


To Exercise Your Right to Opt-Out of the Selling and/or Sharing of Your California Personal Information

In addition to the above, California residents have the right to opt-out of the sharing and sale of their California Personal Information, as such terms are defined under California Privacy Law. To exercise this right, you may submit a request by calling us at 1-888-905-0846. In addition, we have configured our cookie management tool to honor opt-out preference signals sent by Global Privacy Control ("GPC") within the browser. Due to technical limitations, the GPC signal is only honored within the particular browser. Beyond GPC, we do not currently respond to web browser “do not track” signals or other mechanisms that indicate your preference for not having information collected over time and across different websites or digital apps following your visit to one of our Sites.


Authorized representative

You can designate an authorized agent to make a request under California law on your behalf in certain circumstances. If you use an authorized agent for this purpose, we may ask you to verify your identity or that you provided the authorized agent signed permission to submit a request on your behalf. If you provide an authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465, it may not be necessary to perform these steps and we will respond to any request from such authorized agent in accordance with California law.

You will not be penalized for exercising your rights to your personal information. And, if we deny your request, we will explain why.


Shine the Light Law

California residents are entitled once per year to request and obtain certain information regarding our disclosure, if any, of your personally identifiable information to third parties for their direct marketing purposes during the immediately prior calendar year. To make such a request, please send an email to [email protected] with the subject line “Shine the Light Request” and your full name, email address, and postal address in your message. In response to your request, we will provide you with a notice describing the cost-free means to opt-out of our sharing your personally identifiable information with third parties with whom we do not share the same brand name, if the third party will use it for their direct marketing purposes.


Financial Incentive

We do not engage in providing financial incentives for the disclosure of Business Information.


Accessibility

We are committed to ensuring this Privacy Notice is accessible to individuals with disabilities. If you wish to access this Privacy Notice in an alternative format, please contact us as stated above under the section “Contacting Us.”


Changes

We may update this Privacy Notice from time to time. We will notify you of any such changes, including when they will take effect, by updating the “Last revised” date above or as otherwise required by applicable law.


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