In this Efficient Plant article, Claudio Fayad, vice president of technology for Emerson’s process systems and solutions business, says to not be fooled by the inherent fun in generative AI tools. Fayad explains the value of generative AI deserves a deeper look—one that explores the state of the technology, its current industrial uses, and the advancements and investments that give it the potential to grow into something truly transformative in the coming decades.